This is continuing a mini-series of political ads from around the world—or at least from those countries whose languages I kind of understand.
This one is from Canada’s last federal election and ran only in Québec. Why? Well, first it’s in French. And second, it’s for the Bloc Québécois, the independence-minded federal party of la Belle Province. Since they’re all about being all Québec all the time, they don’t really bother even thinking that, say, Saskatchewan exists.
Because Quebecers generally hate Conservatives and the Liberals were a mess, the Bloc’s slogan was simply, “Heureusement, ici, c’est le Bloc”—happily (or luckily), it’s the Bloc here. Which is rather confident of a political party to say: “Clearly, no one else will win, so just show up to the poll and feel lucky that you live in the one part of Canada that you don’t think sucks.” Though the Conservateurs did make some big in-roads, the Bloc cruised to reelection in Québec. But the province’s lack of Liberal votes may have lead to the current minority government of Conservative Steven Harper. Or, as I like to call him, the Pillsbury Doughboy of Alberta.
Anyway, another fine example of sophisticated storytelling being used effectively in politics. Just not in America (Scott Kleeb, that doesn’t mean you):